Pharma Counterfeit Destroys Profits and Trust

Pharma brand owners have the right to control the sale of branded products and devices, to receive their rightful revenue. In addition, brand owners have the duty to protect the public by ensuring that any pharma product sold under their brand name is authentic and has not passed its expiration date.

These goals are undermined by two kinds of theft: counterfeiting and date manipulation.

• Counterfeit pharma products are often substandard and unregulated, which threatens public safety.
• The redating and sale of authentic but expired pharmaceuticals is another health risk that can destroy public trust.
• Pharma fraud can result in undeserved liability lawsuits against the brand owner.
• Brand owners can even be placed in double jeopardy by demands to recall expired pharma products which are counterfeit to begin with.

These tactics are successful only because of inadequate product authentication methods.

Inksure's cutting-edge covert taggant technology has over a decade of proven success in tagging pharmaceutical items worldwide, making it easy to authenticate both the brand and the product expiry date.

The Inksure Advantage: Taggant Technology

1. The Inksure brand-tagging system can be printed on all pharma materials, including foil blisters and syringes.
2. The instant Inksure product authentication process eliminates the need to break the package seal for inspection.
3. Inksure readers can identify taggants printed on either flat or curved surfaces, with complete reliability.
4. Inksure taggants are robust and durable, providing forensic-level evidence even if the pharma product is damaged or destroyed.
5. The reader simultaneously identifies expiration dates that have been manipulated.
6. Integration of Inksure's track and trace capability with product authentication solutions ensures monitoring and control of distributed products.

The Inksure Track Record

A joint venture with a major pharmaceutical company in North America is using Inksure's forensic-level taggants to protect high-end drugs from liability issues stemming from two prevalent market challenges: counterfeiting of the drugs, and manipulation of expiry dates on the real drugs for illegal resale of expired products. The company has reported substantial results.

Inksure specialists are ready to advise you on the integration of our taggant technology into your pharma product authentication.