A Problem Affecting a Global Market

All consumer brand owners are concerned with two issues: receiving their rightful income from successful branding and protecting their hard-earned reputation for brand-name quality. The more popular the brand, the more is at stake.

This goal is under threat from:

• Counterfeiting operations, which flood the market with cheap, unregulated substitutes bearing the labels of widely recognized brands.
• Sub-standard lookalikes which can damage the image of the real brand and even threaten public safety.
• Third-shift piracy, where subcontractors for brand owners manufacture genuine but unauthorized products to be sold on the gray market.
• Diversion: authentic products redirected from the brand owner's supply chain to unauthorized sales outlets.

In a market that reaches every part of the world, the losses for an international consumer brand can be huge.

Inksure's cutting-edge covert taggant technology has over a decade of proven success in tagging tens of billions of consumer items worldwide, making it easy to both authenticate the product and track the item through the supply chain.

The Inksure Advantage: Taggant Technology

1. The versatile Inksure taggant can be integrated at any stage of production into threads, metal coatings, non-edible liquids and glass.
2. The taggant can also be printed onto the surface of any item including polymer, metal, glass and more.
3. With Inksure verification, conventional package inspection is non-intrusive, and forensic product authentication testing is easier and faster.
4. Inksure taggants are durable under harsh conditions, providing forensic-level evidence even if the product is damaged or destroyed.
5. Integration of Inksure's track and trace capability ensures controlled monitoring of distributed products.
6. Light-weight Inksure readers can identify taggants anywhere in the supply chain, from factories to retail shops, for combined field inspection and tracking.

The Inksure Track Record

A producer of a healthy lifestyle product line, with international distribution, integrated Inksure's taggant technology into its labelling. Shortly afterward, the company successfully identified counterfeiting in one of the production plants. Besides recovering an estimated $10M of lost revenue, the brand owner eliminated potential health hazards for consumers and violations of FDA standards (US Food and Drug Administration).

Inksure specialists stand ready to advise you on the integration of taggant technology into your product line for global brand protection and supply-chain control.