Counterfeits and Fraud Threaten Safety and Profits

In the automotive industry, the trust placed in brand-name parts is based on a reputation for quality, backed by warranties.

That trust, and the brand owner's profit, is undermined by:

• Counterfeiting operations: Cheap, unregulated lookalikes, bearing the labels of recognized brands, cause public safety risks and liability issues.
• Third-shift piracy: Sub-contractors for brand owners manufacture genuine but unauthorized parts to be sold on the side.
• Diversion: Authentic products, redirected from the owner's supply chain to unauthorized distributors and dealers, rob brand owners of their rightful profits.

The combined fraud represents a multi-billion dollar challenge for global brands.

Inksure's cutting-edge covert taggant technology has over a decade of proven success in tagging automotive parts worldwide, making it easy to authenticate the brand as well as to track the item anywhere in the supply chain.

The Inksure Advantage: Taggant Technology

1. The instant Inksure product authentication process eliminates the need to break the package seal for product inspection.
2. Inksure readers can identify taggants printed on either flat or curved surfaces, with complete reliability.
3. Inksure taggants are durable under harsh automotive conditions, providing forensic-level evidence even if the product is damaged or destroyed.
4. Field inspections can be performed quickly and efficiently, at any point in the supply chain.
5. Integration of Inksure's track and trace capability ensures controlled monitoring of products leaving the production line, preventing third-shift piracy.

The Inksure Track Record

A leading North American car manufacturer is using Inksure's forensic-level taggants and readers throughout its international supply chain to protect brand identity and to track distribution of its parts. The return on investment has been significant, causing the company to continue the Inksure solution for the third year.

Inksure specialists stand ready to advise you on the integration of our taggant technology into your automotive brand protection.