The article gives specific examples of brands that consciously choose to say nothing about the widespread and growing counterfeiting of all kinds of goods.
Anti-Counterfeiting Demand is about to make a Turning Point
We in the anti-counterfeiting industry sometimes complain (maybe more than sometimes) that brand owners try to pretend that they don't have brand protection problems. We accuse brand owners of some pretty harsh things, including lying to the public about the dangers of counterfeit and not taking any action to control the problem.
On the flip side, credit should be given where credit is due. One brand owner, Johnson& Johnson, is not only taking anti-counterfeiting measures but is actually publicizing their anti-counterfeiting measures on their website. This is not surprising coming from JNJ given their history of being honest with the public about the company's security challenges.
In our previous post, Anti-Counterfeiting Demand is about to make a Turning Point we hopefully convinced you that it is important to communicate your anti-counterfeiting efforts to the public. Now comes the hard part, giving the public the information they deserve about counterfeiting without making them loose confidence in your brand.
Who is Responsible? The Anti-Counterfeiting Industry Speaks
The Anti-Counterfeiting Blog conducted an unofficial survey of professionals in different roles in the anti-counterfeiting industry and asked "Who has the main moral responsibility to prevent counterfeits from infiltrating the marketplace?" Another way to ask this question is "Who should be paying your salary?" We got an interesting mix of answers.
About equal numbers of people answered that manufacturers or customers have most of the responsibility to take anti-counterfeiting measures. These two categories made up the vast majority (about 80%) of answers. A few people said everyone involved in the supply chain has a responsibility and a few people said the government has the ultimate responsibility.
The Anti-Counterfeiting Blog
