We conveniently stumbled upon this video after asking our Linkedin community who they thought shoulders the main responsibility of educating the public about anti-counterfeiting. The producers of this video feel the government has a responsibility to educate the public about the issues of anti-counterfeiting.

 This very funny commercial was produced by the Brand Protection Group in Lebanon with the help of several government agencies.

Will this commercial be effective? Could something like raise awareness of brand protection and fraud in other countries?